The team at Predictable Marketing has on an average 15 years’ experience each working with technology firms, distributors and software resellers. We understand the marketing challenges for any software organization:
- Tight Budgets
- Pressure to prove return on investment on each channel
- Generally high level of trust in digital marketing because its measurable (predictable!)
- Ever changing technology environment so you are constantly developing Go-to-markets
- In some cases, inertia of moving away from existing marketing practices, even if they aren’t working
- Internal brand building with the vendor
- Marketing enablement of smaller partners
More importantly, we have dealt with these challenges and almost out of our own desperation developed methods and practices to strategize, design, run, monitor and report success of campaigns.
We help identify which channels of marketing would work for you and which ones are a complete waste of your money. Of course, we depend on technology to achieve this – we have experts on almost all commonly used marketing platforms – Hubspot (we use it ourselves), Marketo, Eloqua, Pardot, Mailchimp, Constant Contact, Communigator and many others.