As the Robotic Process Automation and Artificial Intelligence (AI) market grows exponentially, it is becoming harder to differentiate your AI products and take them to market. Who is your ideal customer, what should be your marketing strategy, what is your best route to market? Download this 4-step guide to develop a successful go-to-market for AI solutions.
AI and RPA Marketing as a service
Plan, scope and scale your marketing for AI and RPA with Predictable Marketing
The AI and RPA market has exploded in the last few years as most businesses see the two technologies as critical to their digital transformation success. What does that mean to you as a supplier of these technologies? It means you have an opportunity to help your existing customers benefit the most from complete automation with RPA and AI and at the same time grow your business by acquiring new customers who are also interested in transforming there business using RPA or AI or both together with other traditional automation technologies such as Kofax, Appian, Bizagi, IBM and others.
How to acquire customers for AI and RPA?
What marketing strategy is best suited for AI and RPA market?
Predictable Marketing has worked various solution providers who have developed automation solutions based on various AI and RPA platforms – Blue Prism, UI Path, Kofax RPA, Automation Anywhere, NICE OR even custom solutions to serve a specific use case. We understand that you are good at the technology and hence we take the pain of marketing these solutions away from you.
How can we help you take AI/RPA solutions to market?
We can help
- Develop the personas you would like to target – We help identify the ideal customer based on your solution strengths and experience.
- Go-to-market campaign planning – We act as your extended marketing arm to reach to your customers with messaging that resonates with their pain-points and through channels they prefer. Our campaigns are focussed on demand generation and are led by objectives agreed with you.
- Implementation – Your campaign may spread across various marketing channels – web, social, pr, events, telemarketing, email marketing and more. It’s impossible to have every marketing specialists in-house, hence AI & RPA vendors depend on us to deliver campaigns using our specialists for each media. This model of AI marketing as service helps keep your cost of marketing down, while giving you the flexibility of scaling up or down your marketing efforts in line with your sales pipelines.
- Campaign Monitoring and Reporting – We provide complete visibility of your campaigns and how they are performing against your goals. This helps keep marketing and sales efforts on track and ensure a positive return on marketing investment.
Have a question to ask ?
Whether you are developing a complete marketing strategy, a specific campaign to increase sales of a particular product or service or just need a helping hand in finishing a challenging project. Predictable Marketing will be happy to help.