B2B marketing is complex as your marketing strategy should be devised keeping in mind different buyer personas who often occupy senior positions within your target companies. The most important marketing asset in b2b marketing is content - blogs, whitepapers, factsheets, software demos, infographics when delivered to the right audience at the right time via the right marketing channel will move b2b buyers down the sales/marketing funnel
Predictable marketing specialises in b2b marketing and has delivered successful b2b marketing campaigns delivered qualified leads consistently to meet sales objectives. .
Intelligent automation, including AI and RPA market, has exploded in the last few years as most businesses see the two technologies as critical to their digital transformation success. What does that mean to you as a supplier of these technologies?
It means to have an opportunity to help your existing customer benefit from the BPM, AI & RPA technology platforms.
It is also an opportunity for you to grow your business by acquiring new customers, who are embarking on their digital transformation journey. Intelligent automation solutions are a combination of BPM technologies such as Kofax, Appian, Bizagi, IBM and others, along with RPA and AI.
Predictable Marketing has worked various solution providers who have developed automation solutions based on various AI and RPA platforms – Blue Prism, UiPath, Kofax RPA, Automation Anywhere, NICE, Pega or even custom solutions to serve a specific use case. We understand that you are good at the technology and hence we take the pain of marketing these solutions away from you.