From creating buyer personas, to creating and automating lead generation and lead nurturing workflows - we specialise in implementing inbound marketing strategies. Irrespective of the marketing automation platform you use, we can create the content pillar pages and sub topics to attract your customers. We can also design workflows to nurture your customers with valuable content until they are ready to buy.
Our team is HubSpot Inbound Marketing certified but we have most commonly used platforms such Marketo, Eloqua, Pardot and even some homegrown marketing software. With our background in technology, we can implement inbound marketing strategies using any platform.
Inbound Marketing has never been so important. As media consumption behaviours change nobody likes to be sold to. Especially in this information era where too much choice and knowledge is available, your customers want to make their own decision to choose a solution. All you can do is help your customer through awareness, research, purchase, post-purchase and repurchase. That's exactly what Inbound marketing achieves for you.
Especially in the post GDPR world, regulations have made it hard for you to reach out to your customers, instead, you would want your customers to come to you.
Creating an inbound marketing engine is a strategic process that starts with drawing out various buyers personas journey. Marketing automation makes it possible to measure and analyse the impact of each inbound marketing activity so you can achieve the best returns on your investment. It is not an exact science but results in terms of leads and potential revenue can be attributed to different marketing campaigns.