Marketing Intelligent Automation
The intelligent process automation market was valued at USD 6.25 billion in 2017 and is projected to reach USD 13.75 billion by 2023, at a CAGR of 12.9% from 2018 to 2023. The Intelligent Automation market is growing fast and so is the competition.
How do you differentiate yourself when the market is fast filling up with new Intelligent Automation products, resellers and solution providers?
Intelligent automation marketing is about creating a marketing message that attracts your prospects and converts them into a paying customer. Predictable market has over 13 years of experience marketing in the process automation space which has naturally progressed into intelligent process automation.
We have worked with various resellers and product companies helping them –
Stand out from the crowd
Identify what products to take to market
We help define your niche which helps differentiate yourself from others in the market. Trust us, you do have a niche, it’s sometimes just not obvious as you are too involved in the business operations. It could be a sector you operate in, a special way of delivery or reusable assets created over time. We help uncover your sweet spot by analyzing the above and comparing market knowledge.
Create messaging that resonates with your customers
No matter how good your offering is. It wouldn’t sell itself. This where we help with creating the right message for Intelligent Automation Marketing. Yes, we are talking about content here which could be in the form of a value proposition, brochure, thought leadership paper or web content. This content is essential part of convincing your customers that you are the right partner for their Intelligent Automation initiatives.
Implement marketing campaigns for lead generation
We believe if you have the right message for the right niche, customers will come to you. Inbound marketing is most successful in the intelligent automation marketing. We help you design and implement lead generation campaigns across digital media – SEO, PAID Ads, social, email, PR, webinars and events, telemarketing and advisory boards.
Planning to expand your business with Intelligent Automation Marketing?
Book an exploratory 40 minutes workshop to identify your differentiator
and unlock the potential of the IA market.